Definition of Sales Service

Philip Kotler (2002: 508) says "After sales service is a service the company provides to a consumer after the sale". Meanwhile, according to Hindle and Thomas in Tjiptono Fandy (2008: 32) "After-sales service is a service provided by the manufacturer to the consumer after the consumer buys the product from the company".

Based on the definition above can be concluded that after-sales service is an activity that is executed after the delivery of products to consumers upon purchase, which is valid for any customer service or relationship ties in various service activities.

Continued to Component of Sales Service